PROBAR was started 13 years ago in Park City, Utah by an ‘eat whatever’s there’ kind of guy. It didn’t take Jeff Coleman long to figure out that Philly Cheesesteaks and martinis were not the best choices for refueling. With the help of a food coach, Jeff learned that good, whole food was integral not only to athletic performance, but also overall health and wellness. PROBAR® is a great tasting, whole food alternative that is convenient and uncompromising in quality.

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