In 2011, two parents were looking for a vitamin for their kids. Something that contained the bioavailable forms of nutrients but was designed to fit their busy on-the-go lifestyle and dietary needs. Without the junk. And at a price that fit their budget.

SmartyPants was born. Committed to the consumer from day one with zero compromise when it comes to quality, social responsibility and transparency. Dedicated to doing the right thing and always getting better. Assembled by real people and parents just like you in search of a healthier tomorrow—for ourselves, our families and our planet.

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